FROM THE DESIRE TO INNOVATE TO A FINAL PRODUCT
DESIGN THE INNOVATION | HOW TO THINK, CONCEIVE AND PROTOTYPE
Harvard professor, Jill Lepore, says the concept of innovation has dissociated itself from the notion of progress in recent years. Innovation in itself is not enough if we want a product to be viable in today's market. We must integrate the notion of progress based on the life experiences of the user.
For this reason, we remain at our client's side throughout the project offering multi-faceted support. We enable him to progress with his undertaking, keeping a constant eye from the user, the engineer and the marketing professionals.
EXPLORE. We carry out a usage study in order to examine existing user experiences. This step enables us to find innovative opportunities. Using these basic principles, we can put together a solid value proposition.
#Focus group #User-centered study
#Monitoring #Marketing #Technology
IMAGINE. We use a creative thinking approach in order to come up with innovative user-based scripts for storytelling. These focus on the existing market and on the structuring of a suitable and viable business model.
#Creativity #Open innovation
#Business Model Canvas #Storytelling
PROTOTYPE. We create object models at every stage of the project in order to validate all consumptions of functionality, ergonomics, etc. These models are invaluable when discussing with future users, customers and business partners.
#Ergonomics #Design #Hardware
#Software #Digital manufacturing
CREATING AN INNOVATIVE PRODUCT
SMART OBJECTS | THE ROLE OF TECHNOLOGY IN A USER EXPERIENCE
Rather than talking about innovative product, we prefer the term "smart object". But what is a smart object ? It is an object thought up in terms of its potential market and users. We enable our cutomers to develop a product in line with market needs, and to improve the quality of the user experiences.
It is not just a question of deciding what new feature to offer the user. Whether an object should be connected or not, or whether it should come with a mobile app or not. The core issue is to idnetify what existing problem or need can be addressed by the creation of a particular new object or feature.
PROJECTS WE HAVE WORKED ON | #Smart and learning thermostat #Smart light fitting #Digital glove fitted including flexible electronics
CREATING AN INNOVATIVE SERVICE
THE EMOTIONAL EXPERIENCE | HOW TO DESIGN ESSENTIAL SERVICES
Based on the business environment of our clients, we enable them to develop an innovative service that is both desirable and viable irrespective of its size. It might be for a city, a building or just simply a useful service for the daily life of a citizen. It might concern a place or a profession, something thoughtful or material.
We enable you to capitalize on all of available data for the benefit of your project. Data intelligence has become an essential facet of tertiary economy. The profusion of information available and the accessibility we have to it enables us now to access algorithmic mechanics such as maching learning or data crossing. We enable our clients to access these opportunities by giving them not only the necessary technological skills, but more importantly the know-how for implementing the relevant intelligence.
PROJECTS WE HAVE WORKED ON | #Development strategy of a smart city #Creation of an innovative offer energy auditing